ESMA Guidelines on Crypto Marketing: Key Implications for Non-EU Firms
Date: 20/03/2025 The European Securities and Markets Authority (ESMA) adopts a technology-neutral approach when evaluating promotional activities in the cryptocurrency sector. Under the ESMA guidelines, any form of digital or offline marketing, advertising, or service offering may be classified as solicitation. This encompasses digital ads, crypto influencer marketing, social media content, and indirect strategies such […]
