ESMA Guidelines on Crypto Marketing: Key Implications for Non-EU Firms

Date: 20/03/2025 The European Securities and Markets Authority (ESMA) adopts a technology-neutral approach when evaluating promotional activities in the cryptocurrency sector. Under the ESMA guidelines, any form of digital or offline marketing, advertising, or service offering may be classified as solicitation. This encompasses digital ads, crypto influencer marketing, social media content, and indirect strategies such […]

DevCon Bogota 2022

On 11-14 October 2022, we have attended another important event for the Ethereum, Blockchain and Crypto world. This time we flew to DevCon 2022 in Bogota! Wojciech Ługowski supports the Golem Network there in promoting their ongoing projects. Devcon is a global, regular meeting of the entire community of developers, researchers, thinkers and creators interested […]

Reach4.biz Meetup: Investments in innovations, startups and junior companies

reach4biz-en

The Reach4.biz Meetup Conference and Exhibition is behind us. The participants of the debate, among whom was Wojciech Ługowski, talked about the development of startups in the blockchain industry and how to implement ideas in the crypto industry. – A great idea implemented by a poor team will always fail. If the product doesn’t defend itself, […]